I worked on New Look Men's first Activewear collection that launched in January 2017. I was tasked with creating an online responsive hub that guided the customer through the different technologies used in the collection.
I worked autonomously with guidance from the design manager on concept design & wireframe lockups to the end product of the online hub, emails & homepage assets. I worked closely with the menswear content editor & managed developers on the online hub.
Art Direction | UI Design | Responsive Design
This video was edited by an outsourced agency, however, I assisted on the shoot with the Senior Design Manager & Menswear Content Manager as it was important to keep consistency with the online guide & assets