New Look Menswear - Activewear

I worked on New Look Men's first Activewear collection that launched in January 2017. I was tasked with creating an online responsive hub that guided the customer through the different technologies used in the collection.

I worked autonomously with guidance from the design manager on concept design & wireframe lockups to the end product of the online hub, emails & homepage assets. I worked closely with the menswear content editor & managed developers on the online hub.

Art Direction | UI Design | Responsive Design

 

activewear_moodboard.jpg
activewear_lockup.jpg
activewear_palette.jpg
activewear_hp.jpg
activewear_hub.jpg